Get some Advertisements Going
OK, in my last post I discussed how much to charge for advertising on your website
1. CPA (Cost Per Action, Cost Per Acquisition, Cost Per Lead, Cost Per Purchase)
2. CPC (Cost per Click)
3. CPM (Cost Per Mile, i.e. Cost Per Thousand Impressions)
4. Flat Rate
The advertiser pays a fixed price to advertise for a period or duration. This is popular among smaller publishers and advertisers because it is the simplest model with very predictable earning/expense. Publishers present their website metrics (page views, audience reports, CTRs) to the advertisers and name their advertising rates. Advertisers consider the pros and cons and decide to purchase an advertisement space for a period or duration, often one calendar month at a time or weekly.
Rates depend on the expected traffic, advertisement placement location, advertisement dimension/size, and length of the contract. Since the earning is known ahead of time, publishers can focus on other areas of their main website. This model allows both publishers and advertisers to budget their costs and predict their profits.
When you hear the word advertising, what comes to mind?
Do you think of banner ads on your website? Those funny Insurance commercials? The billboards along the freeway or posters in the bus stations?
Most of us have a pretty good idea of what advertising looks like, it’s a little harder to drill down exactly what it means and how to do it well and productive.
From the old printing press machines to the annoying pop-up ads, advertising has changed with the times. But the need for advertising hasn’t changed, and neither has the timing and best practices that make for quality advertising.
What is advertising?
Advertising is all about creating messages to convince and motivate someone to take action.
Great advertising is designed to be extremely influential, memorable, and, at times, annoying. It breaks through the clutter and noise of everyday life, disrupts the viewer’s attention, and demands their focus.
Whether on a billboard or the cup of your favorite beverage, advertising can go to work for your business in a variety of ways:
To raise awareness for your brand
To drive potential customers to your business
To promote sales for both new and existing products
To introduce a new product or service to the market
To differentiate your product from your competitors
To have you sing their song or “jingle”
What is advertisement marketing about?
I can be in a different room and hear the television and know exactly what business is being advertised for. And I either tune it in or tune it out. Also, we will be driving down the road, and one of my kids will see a business on the side of the road and instantly start singing the advertisement for the business. Just like a certain “jingle” from a popular sports show … …
Advertising can also be shown in various ways. Radio commercials, billboards, branded hats, and social media endorsements all count as advertising.
But, first, how does advertising differ from marketing?
Advertising vs. Marketing
Marketing is the big picture of how a company plans to raise awareness of its brand and convince customers to make a purchase, while advertising is the process of creating persuasive messages around these broad goals. Advertising is a subset of marketing, which is the coverage for communicating with your audience.
Marketing includes several different channels, such as social media, email marketing, public relations, SEO, and paid advertising.
Alternatively, advertising is just one component of marketing.
A company’s marketing strategy will typically include an advertising plan. The advertising portion dials in on the specific process of creating and publishing the persuasive messages to get customers to take action.
Billboards and Public Transit Ads
Advertising can look different. Here are the different formats and channels that advertisers have been using over the years.
1. Print Advertising
Print advertising refers to posters, postcards, bulletins, mailers, flyers, and other physically-printed promotions. It also refers to newspaper and magazine ads.
How we design and consume print advertising has changed over the years, but it’s been a constant advertising medium, especially as digital advertising has evolved.
Unlike digital media, print advertising can not be tracked and analyzed as clearly. Fortunately, brands have found brilliant ways to incorporate print advertising into broader digital campaigns.
2. Billboards and Public Transit Ads
Billboard advertising encompasses print advertising on a much larger scale. Due to their size, the design, placement, and cost of a billboard and public transit ads are different than typical print advertising.
For example, billboards are typically designed with few to no words so that viewers have time to process the message while passing by in a car or bus. Also, these ads are used for brand awareness, so they usually only include a brand name or phone number (versus a website).
3. Television Commercials
Television commercials are short advertisements developed and paid for by companies and organizations looking to capture the audience of a Television show or network program. Television ads have been around since the invention of the television and have since changed drastically with streaming television.
Television ads have a wide reach (millions) and provide viewers with a multi-sensory ad experience, something print ads and some digital ads can’t quite do. Alternatively, television ads are expensive, avoidable by your audience, and hard to target as accurately as other channels.
Radio advertising refers to spoken advertising spots aired on radio channels between music and other programs. This method dates back to 1920 when commercial radio first aired.
Radio advertising is particularly powerful for local and regional advertising. Nowadays, podcast advertising is a similar but more effective method, especially for national audiences.
You’ll notice the above advertising methods don’t dive into digital advertising.
How to Advertise Online
If you’re not advertising online, you’re behind the curve. Not only does the internet offer you direct access to more than half the global population, including more than half of your target audience, but it also provides so many different channels on which to advertise.
Marketers now have the flexibility to reach their target audiences on multiple fronts, in multiple ways, for multiple budgets. There are also several tools (many of which are free) that can help you execute your advertising strategy.
Here are the most common ways to advertise online:
Paid Search Advertising
Google, Yahoo, or Bing, all search engines have their own paid advertising. This is referred to as pay-per-click, or PPC, and involves bidding on keywords and placing ads at the top or sides of search results.
When someone performs a query using one of those search engines, advertisers can display ads above organic search results. That’s what makes PPC so powerful, it gives your advertisements prime real estate in front of people already searching for relevant topics.
I have used most if not all of the paid search advertising and it is fabulous but can be expensive if you are a beginner and approach the wrong route.
I am here to assist and show you the correct route on how to gain traffic, free, and sometimes paid.
Every successful business has traffic and they have to get it from somewhere. Many small businesses rely on word of mouth.
How effective is word of mouth?
A great deal of research finds that word of mouth is more effective than other types of marketing. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating new users and customers.
Why is word of mouth so powerful?
Why is WOM Marketing Important? Consumers trust their friends. This is why word of mouth marketing is the most valuable source of marketing. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising – this stat alone solidified the word of mouth use case.
What is word of mouth in Consumer Behavior?
Word of mouth (WOM) is product information that individuals transmit to other individuals. … Word of mouth is shared by customers and triggered by an event the customer experiences. This often starts when a company does something unusual or unexpected that motivates customers to share the word about it.
What is the word of mouth communication?
Word of mouth or viva voce is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. … Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.
Is word of mouth a marketing strategy?
Word-of-mouth marketing (also called WOM, WOMM, and word of mouth advertising) is still the most powerful marketing tool for most businesses. … Unlike naturally occurring word-of-mouth referrals (where a friend or relative casually recommends a product or service), word-of-mouth marketing is an active strategy.
And word of mouth is what I believe is best.
So if you are ready to Get some Advertisements Going
Click or Tap Below to have the
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